The Southshore Companies, a third party logistics and real estate development company headquartered in St. Joseph, Michigan with facilities in Elkhart, Indiana; East Hartford, Connecticut; and Dayton, Ohio, tapped Logistics Marketing Advisors, a marketing consulting group based in Connecticut, to analyze Southshore’s current and future marketing strategies and customer relationships.  The four-month project began with an initial consultation, internal executive interviews and company-wide meetings, and the project progressed to customer interviews and a strategic market analysis. The project concluded with a two-day conference where the results of the project were presented and Jim Bierfeldt of Logistics Marketing Advisors delivered a comprehensive marketing plan for Southshore”s warehousing logistics and warehouse leasing operations. 

With improved branding, advertising strategies, market positioning and updates to key technological capabilities, Southshore will be even better positioned in the marketplace to effectively serve its existing and new third party logistics and real estate customers.